You're the expert

I bet every data "expert" who ever had to directly work with clients lived through this before... Especially if in a marketing orientated environment.

Here is a list of my favorite "you're the expert" experiences from meetings with clients or colleagues:

  1. We know the results of calling 12 users aren't statistically significant, but they are still really interesting and we are going change our strategy because of them.
  2. "We want you to be more innovative, creative and try out new things" -> after trying out something new -> "don't waste my budget on innovation"
  3. We did a lot of tests to increase KPI xyz, but they all didn't work. Therefore we think it's the wrong KPI.
  4. "Why can't we just compare the number of new payers we get after we did xyz with before we did xyz?"
  5. "Retargeting works great, we shifted all of our online marketing budget into it."  -> one month later -> "There weren't any new users we could retarget anymore, retargeting doesn't work."
  6. Woooaaaah, it's like you guys can look into the future.



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Comments: 4
  • #1

    Lula Selvy (Friday, 03 February 2017 06:38)

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  • #2

    Coy Kovacich (Wednesday, 08 February 2017 13:37)

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  • #3

    Margarite Mcnees (Wednesday, 08 February 2017 19:26)

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  • #4

    Nakita Ritz (Thursday, 09 February 2017 12:30)

    This is a topic that is near to my heart... Thank you! Where are your contact details though?